Currency not specified in shop prices

In the shop pages, prices were displayed to me in $, without specifying what kind of $. I saw no way of choosing the displayed currency. I put some items in the cart and went to the checkout. The system had obviously worked out that I am in Australia, because Australia was displayed in the shipping options; so the best assumption was that the price was in AUD.
I had to create an account and go into PayPal before finding out that the price was in fact in USD (and then cancelling the order pending a rethink).
So two things:
1) If you are in Switzerland, and I am in Australia, why would I want to pay in USD? Why not in CHF, or AUD?
2) Could the currency that the prices are displayed in be made clear, please?

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